The Contributions of Religion in World Civilization

The Contributions of Religion in World Civilization There have been heated debates concerning contribution of religion in advancing peace and causing conflict. Proponents of religion argue that it is a source of peace and tranquility in the world.Advertising We will write a custom essay sample on The Contributions of Religion in World Civilization specifically for you for only $16.05 $11/page Learn More They further argue that religion is the main source of hope for people because it promotes peace thus enabling people live harmonious and happy lives. On the other hand, opponents argue that religion is one of the main reasons for conflict in the world. Careful study and analysis of the contributions of religion in world’s civilization reveal that it contributes to both peace and conflict. Religion creates and fosters hope by empowering people through teachings that encourage peace. This is achieved by establishing cooperation between members of different religions. In the 21st century, religion has bee n a great force in advocating for justice in many regions of the world, especially underdeveloped and developing countries. Religion also rallies people against social injustices such as wars. For example, in the 1980s, Eastern and Western churches came together to promote peace in the world by participating in the peace movement. Many religions are involved in charity work and humanitarian aid activities. In many third world countries, the largest proportion of the population is poor. This means that they barely afford basic human needs. Churches create organizations to help poor people improve their lives by feeding, housing, and educating them. Before the world attained civilization, religion played a great role in causing conflicts. Religion was then a political institution that sought to amass wealth and power by conquering the world. Different religions fought wars in the name of their God, gods, and goddesses. Today, violent conflicts are linked to religious affiliations base d on race, culture, economic and territorial factors, and ethnicity. Most religious conflicts are based on differences in beliefs, teachings, and ideologies. Religion-based conflicts usually result in bloody wars because each religion considers itself superior to other religions. One of the religious groups that promote hate thus causing conflict is the Islamic extremists. Their beliefs promote hate and violence among people based on their religious affiliation. In ancient days, radical Christian groups exist that believed in violence as a problem resolution strategy.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, Christianity has evolved significantly and eradicated extremism in most of its sects. Difference in ideologies ad beliefs is observed in the main religions of the world. These include Christianity, Islam, Judaism, and Hinduism. They all believe in one God but th eir beliefs and teachings are different. Some religions advocate for structural violence by establishing authoritarian decision-making structures that suppress efforts to promote egalitarianism. In many countries, churches have supported and promoted policies of dictatorial regimes. Recently, the Vatican supported the eminence of military rule in Haiti by rejecting the candidature of Aristide. This is clear evidence of religion’s involvement in promoting conflict either directly or indirectly. Islam has been accused many times of promoting hate and violence in the world. Its Jihad teaching has been a major cause of conflict and war especially in the Middle East and other parts of the world. Extremist groups such as Al Qaeda and Al Shabab use this teaching to launch attacks on members of different religions. The Middle East has undermined the eminence of religious tolerance as an avenue for peace and tranquility in the region. Historically, religion has been the cause of some of the bloodiest wars in the civilization of the world. This is because religion was a political entity that sought wealth and power. Religious leaders were powerful people who controlled larger regions and multitudes of people. Different religions fought wars in the name of their God, gods, and goddesses. Today, violent conflicts are linked to religious affiliations based on race, culture, economic and territorial factors, and ethnicity.

Novel PR Company

Novel PR Company Introduction Planning for a business is critical towards laying the foundation for success. Thus, it is imperative for a proposed business to have a comprehensive marketing plan that captures the basic ideas and implementation path. Among the elements that should be part and parcel of a business plan include strategic marketing channel and promotion.Advertising We will write a custom assessment sample on Novel PR Company specifically for you for only $16.05 $11/page Learn More Besides, the plan should incorporate possible competition and the general business environment level. This analytical paper will explore the above elements as a prerequisite for the successful establishment and sustainability of the Novel PR Company, which is a web content developer. The company targets the business community who depends on the internet to increase online presence. The business will offer excellent online content development services to individual consumers, small and medium businesses, and institutions. Since the company targets to introduce unique web content services, it will not face much competition as most of the businesses in the region do not have affordable specialized web content services. Market Segments Marketing strategy is essential before actualizing projections of a blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of a product. In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate entry strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or competitors that passing might prove challenging due to existence of consumer perceptions and household names. The targeted market is subdivided into the consumer, small and medium business, and institutions segments. These segments have unique needs that must be add ressed by the company in order to ensure business sustainability. Small and Medium Business Segmentation This market captures small food outlets, hotels, motels, and retail businesses within the targeted region. Web content development services destined for this market are often expensive, and lack the value addition component of free hosting. Sometimes, quality and relevance are compromised due to the small volumes of delivery for this market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Novel PR Company intends to introduce the customized web content development services to this market promising diversity in types, lower price, and free hosting. As an incentive, the company will offer free content modification to loyal customers. Therefore, this segment is influenced by competitive pricing, creativity and customized services, and free hosting for optimal benefits. In ord er to attract this segment, the company will offer free after sales services, delivery on credit, and series of discount on the basis of the number of web content services. Since it will be properly implemented, the company is positioned to counter competitors’ strategy of reaching the customers through proxy web content marketers (Bowden 70). Institutional Segmentation The targeted region has several schools, government institutions, collages, hospitals among other establishments with online programs to support their services. These institutions are strategically located and uniformly spread across the accessible market. Nearly one hundred percept of people found in these institutions are customers who have access to the internet. With properly drawn partnership and memorandum of understanding, the market is within the Novel PR’s influence. Specifically, the customized and relevant content element will give the Novel PR’s services a competitive age in learning institutions and hospitals which have embraced online services for their customers. Also, the competitive pricing will facilitate its sustainability in the highly differentiated market (Kotler and Gary 35). Consumer Segment This is the largest segment for the web content development services offered by the Novel PR Company. This segment comprises of households who use the internet to market their services or products. Since the web content development service comes in customizable packages, the segment is influenced by differential quantification, competitive pricing, and free online support. Therefore, Novel PR Company will come up with a special web support service to position itself in this segment. The company will merge the strategy with advertisements, since this group of consumers has access to social media. Due to exposure to information sources such as new papers, television, radio, and magazines, product announcement through these avenues will enable the company to double its market base (Kotler and Keller 41).Advertising We will write a custom assessment sample on Novel PR Company specifically for you for only $16.05 $11/page Learn More As forecasted in the market research, this strategy will be successful towards dominance as it offers a variety of options to consumers while at the same time maximizing benefits of economies of scale to the company. Creating Value for the Consumers and the Organization Choosing Value In order to increase credibility and maintain professionalism, the Novel PR Company’s business channel will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between the business and its client. Among the new development elements that will be incorporated include trust, reliability, distribution, fair retribution process, and passing accurate information to target audience to restore confidence. Reflectively, value in the context of this business will include the aspect of an engaged audience supported by high quality and relevant online content, which will help businesses to transform their web traffic into engaged audiences. The second aspect will be online referrals through which the Novel PR Company will get more referrals via Electronic Word of Mouth (eWOM). Lastly, the aspect of sales funnel will increase the number of prospects entering the sales funnel from online sources (Rhim and Lee 160). Providing Value The Novel PR Company will align its services with the needs of the target market by actively participating in series of corporate social responsibility initiatives. All aspects of the firm such as sales, purchases, marketing, management, and operations will be aligned to appropriate and sustainable technology to ensure competitive advantage. Therefore, value will be provided to business through content optimization for search engine listing (SEO), market research, and a fast turnaround. Specifically, this proposed system in Googl e will consist of a multi tab page that will serve different areas and services to online customers. When implementing SEO in the Google search, it is necessary to revise the algorithms constantly for the search result of the Novel PR Company website to remain at the top. This can be achieved through revising the content to ensure that all the information in the website pertains directly to the needs of potential clients (Tynan and McKechnie 512).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Communicating Value Communication is the epicenter of sustainability. Communicating the value for the Novel PR Company will be achieved through sales letters, SEO ranking reports, and social media presence analysis. Under the sales letters, each prospect will get a sales letter delivered via email discussing the benefits of outsourcing content creation. The SEO rankings reports will be communicated through creating a platform for each prospect to get an SEO ranking report developed using online web ranking resources from alexa.com. Lastly, social media presence analysis will be achieved through generation of free report of online presence. For instance, the Novel PR Company website will carry out a link reference promotion where the website user with the highest number of referral links is rewarded with a free consultancy service or gift hampers. This will create a long term loyalty among clients. The potential of the referral link approach is that it will improve the visibility of the Novel PR Company website across the globe (Rhim and Lee 163). The advertisement message will be presented in two channels, that is, below-the-line and above-the-line. Under the below-the-line approach, the web content services will be marketed directly through the print and visual press besides the numerous local radio channels. Under the above-the-line approach, the advertising message will be presented via the social media to appeal to the customer segment consisting of the technological gauchos and digerati. The use of social media to advertise the Novel PR Company was informed by the need for customer retention and loyalty building. Properly modified Novel PR Company website and the twitter fun page will reassure the customers on quality of the application and its compatibility with computers around the targeted region. Through massive recruitment of Novel PR Company fans in the twitter page, the company will not only benefit from an increased traffic of online compliments, but also record high rates of customer loyalty as most customers are influenced by reactions from other clients (Bowden 73). Marketing Strategies Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thoughts that include self-concept, motivation, attitudes, emotions, and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by a business. The marketing strategies for the Novel PR Company will incorporate the elements of product, pricing, distribution, and promotion as discussed below. Product Product development entails the innovation process aimed at modeling the existing product or improving on it to balance with the changing preferences of the customers. As a result, the older version will be phased out of the market as preferences change. The concept of web content development is an innovative ide a to deliver unparalleled experience to target customers. The product developed by the Novel PR Company is for distribution to companies seeking to expand their web presence is written content in the form of articles, website, white papers, and social media post. The website content will be in the form of the text used on the corporate or business website of a company. On the other hand, the article content will be used as blog posts or as articles for online distribution by interested companies. The social media post will include one-liners that may be used in social media outlets such as Face book and Twitter. Lastly, the white papers as part of the product content will consist of information packs written in essay format containing useful information that would assist readers to make decisions regarding a particular product or service. The primary feature of the product content for the Novel PR Company will operate on the SEO specs. The content will be created around the premises of excellent grammar, informative content, and user friendly handle (Kotler and Gary 35). Specifically, through product development, the Novel PR Company will be in a position to optimally exploit opportunities available in the innovation market segment and gain a significant share in the web content development sector. Pricing Through generic pricing strategy, the company will be in a position to offer premium pricing for its customers. In order to implement the generic pricing strategy, the company will opt for value pricing as perceived by the potential customers. The value of high quality content is very high for any business seeking to create traffic and to convert it to an engaged audience. Since the product content for the Novel PR Company can deliver this type of value, then potential business owners would be willing to pay a premium for it (Bowden 79). In setting the price for different product content, it is important to review the pricing objective, cost of production, d emand, and competition. Basically, the pricing objective for this product is to locate the premium pricing point that is acceptable and competitive among small and medium size business owners. Since the demand for this product is recurring, it is projected to be relatively stable and skewed towards creation of business opportunities for the company. The only major cost of production is just the time needed to develop the different content. This makes the business sustainable. Lastly, the business is likely to face competition from content farms and freelancers. However, the competition will be minimal since the product content proposed by the company is very unique. Distribution The distribution strategy used for marketing will have both push and pull elements. Online purchasing behavior usually follows the pull pattern because internet users look for information they need on their own. Push is still necessary because people don’t know about a service or product until they in teract with it. Lastly, the distribution will be supported via the e-commerce platform. This means that all transactions will take place online. Customers will make orders and the content will be delivered online. In order to effectively market the web content product, the distribution channels that will be used include organic search, paid search, and emails. Under organic search, the company will create a platform with searches driven by search engines such as Google and Bing. After building an email list, it will serve as a medium of product distribution. Under the paid search platform, the company will pay for online listing of search results in order to receive more traffic (Tynan and McKechnie 514). The company will hire three vehicles fitted with loud speakers to announce the product across different regions where the target market is easily found. These automobiles will also be fitted with visible posters of the company web content product. The targeted clients will be advis ed on the exact procedure of buying the web content from the company website. In order to successfully implement this strategy, the Novel PR Company will have to hire five marketers on a temporary basis to accompany the marketing entourage. Promotion Through timely appeal to emotions and self prejudice, the Novel PR Company will increase their advertisement in the social media, newspaper and broadcast media, and billboards for the online web content product. The Novel PR Company will succeed in implementing this aspect of ‘jumping the queue’ ahead of other competitors through visible signs of the web content product all over the targeted region. These advertisement erected signs will endeavor to cue the visual mental aspect of the targeted customers into the product (Kotler and Keller 26). Marketing the product will be carried out through interactive marketing, word-of-mouth marketing, personal selling, and direct marketing. Under direct marketing, the Novel PR Company will identify potential clients and make contact either via phone or email. The interactive marketing will entail taking calls over Skype and building real time chat facilities into the company’s website. Personal selling will be executed through sales representatives and other company personnel who will be involved in direct selling of the products through their online accounts and social media presence. Lastly, the word-of-mouth marketing will be rolled out through referrals from satisfied customers (Kotler and Keller 19). The objective of the promotion exercise is to position the company as a reliable content provider. Thus, promotional communications will rely on online platforms through the internet. Conclusion Properly researched brand and product management plan determine the success and sustainability in penetrating market with a new product. To increase credibility and maintain professionalism, product processes and features should flawlessly facilitate a healthy and lifetime relationship between the company and its clients. A properly designed brand and product management plan should be practical in presenting brand knowledge, awareness, penetration strategy, and passing information to target audience. Generally, these concepts will be applied in the Novel PR Company brand. The concepts will be designed as flexible to market dynamics and embrace alterations where necessary. Basically, the company will heavily depend on referrals from satisfied customers as a reliable promotion channel. Bowden, John. â€Å"The Process of Customer Engagement: A Conceptual Framework.† Journal of Marketing Theory Practice, 17.1(2009): 63-74. Print. Kotler, Philip, and A. Gary. Marketing-an introduction, New York, NY: Pearson, 2013. Print. Kotler, Philip, and K. Keller. Marketing management. 14th ed. 2012. New Jersey, NJ: Pearson Prentice Hall. Print. Rhim, Hosus and Conrad Lee. â€Å"Assessing potential threats to incumbent brands: new product positionin g under price competition in a multi segmented markets.† International Journal of Research in Marketing 22.1 (2005): 159-182. Print. Tynan, Caroline and Sandra McKechnie. â€Å"Experience Marketing: A Review and Reassessment.† Journal of Marketing Management 25.6 (2008): 501-527. Print.

Disability in South Africa is viewed as a medical problem Critically Essay

Disability in South Africa is viewed as a medical problem Critically analyse this statement - Essay Example South Africa can be considered as one of the fastest growing economies around the globe. This country can be considered as one of the leading emerging nations in this world. The people of South Africa are getting basic necessities ensured by the government of the country. But, still the country is suffering from growing disability index. It has become a serious problem. South Africa is the largest economy with positive social growth rate among all the African nations. But, the country is suffering from these types of health and welfare related issues. In maximum cases, it has been identified that medical issues are responsible for disability in human beings. It is true that government of South Africa has developed several non-profit organizations in order to overcome these issues. But, lack of integrity and awareness programmes affected the campaign. Most importantly, it has become a medical problem of the country. This essay will critically discuss and analyze this issue. The disability in South Africa is supposed to be bounded and bordered by prejudice and stigma. The disability issues within welfare and health structure led to a failure of incorporating disability into conventional statistical process of government. In the year 1996, Census stated that elder people have high rate of disability with over 50 percentages in compare to 1.5 percentages of children. This is primarily due to the fact that respondents lack effective studies to detect occurrence of disability issues within children. The efficiency of healthcare system and effectiveness of political, social and economic conditions can influence the rate of people with disabilities. The lack of effective healthcare system has been prime cause for high rate of disability in South Africa. Under the backing of financial and community services in independent and Bantustans states, severe was